In a statement to BBC Sport Wales, EA Sports said: "To be very clear, we have contractual rights to include the likeness of all players currently in our game.
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Other popular games such as Pro Evolution Soccer pay for player likenesses and some official team and competition names, while management simulator series Football Manager features licensed competitions and players. Its latest edition, Fifa 21, was released in October, featuring more than 7,000 players, 700 teams and officially licenced access to play in competitions such as the Premier League and Champions League. The Fifa series is one of the most popular video game franchises in the world, selling more than 260 million copies as of 2018. That source pointed to an example in Brazil external-link from June, where players won a settlement of 6.5m Brazilian real - a little over £900,000 - after the Union of Athletes of Santa Catarina brought a case against the game's developers, EA Sports, in court. Bale, on loan at Tottenham, joined in, using the hashtag "#TimeToInvestigate".ĮA Sports says it has "contractual rights to include the likeness of all players currently in our game".Ī source close to Wales forward Bale claimed many other players and agents around the world are also seeking legal advice.